The name Huixoc, which means water spring in the mam dialect, was given to this beautiful coffee finca by its founder, Jose Olivio Chavez, a coffee exporting and marketing pioneer, in 1940. It is located in the lush mountains of La Democracia, a small town in the Huehuetenango province, in northwestern Guatemala. There are several water springs located on the farm that help provide adequate moisture during the dry season and have also provided the energy to run the coffee mill throughout the years. The region's rich soil, adequate rainfall and high altitude combine to create favorable conditions for producing an excellent quality coffee.